![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/661e1531-9f0b-4446-8896-62afb767f89e_rw_1920.jpg?h=92ed34b11d9dfec7f7424c9863e5bc8c)
Keler Pet Foods Brand Identity Design
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Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry. The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character, followed with a visual graphic system focused on the quality of the products.
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Client: Keler Petfoods
Creative Director: Uran Wang
Brand Identity Design: RDA Team.
For more information: www.rdateam.com
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/e64e4528-29de-49a1-8e4e-e524b25d9e82_rw_1920.jpg?h=e3ed901f84850ee96d92afb71290cd29)
Brand typeface design
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/ba46d12c-f6fe-4cd1-ad4b-ddbb48345256_rw_1920.jpg?h=af408b5eb9aff99bb59f132924a58c44)
Brand logo&icon design
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/0109d493-1029-48fb-9e52-06041a6ab246_rw_1920.jpg?h=f8fbdec8edd7d758564ce0969e4eb10a)
Stationary design.
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/672f5010-4e8b-4b2e-a1cb-13d5f58fc802_rw_1920.jpg?h=4bad28dddb785af4e5784b4da6165f56)
Visual graphics.
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/4c2ffaac-7f8d-48dd-bd2c-e2f5a2a14288_rw_1920.jpg?h=9936ed081a52a938107bf09eda396ddd)
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/86fd9bfb-986b-4952-b881-548c588e8ff6_rw_1920.jpg?h=4f259a15097ca6458a034d1bd05eb060)
Brand identity design
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/8e9395ce-0db9-403e-9ebd-a666e6daa270_rw_1920.jpg?h=ad61f6dc42c132b7b53a1bc0a522afa0)
Brand identity design.
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/fc0be316-6e2f-433c-b465-0f98e4686c62_rw_1920.jpg?h=cbac51a13ac6e16510f82163988a8dde)
Graphics detail
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/132140e5-99fc-4f83-b158-41abb6e8082d_rw_1920.jpg?h=c02a373df12dcaff4b92c103fca9d636)
Graphics detail
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/74e18572-657d-420f-8407-606deece3823_rw_1920.jpg?h=0620f48109f29e3d55f386dd42866bf4)
Stationary design
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/77205310-c649-4107-8ad9-1bb38f267739_rw_1920.jpg?h=51f20b3903534e7b0af7d80fef185f47)
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/c2075df4-0087-4fcc-9ca3-f5935667396b_rw_1920.jpg?h=ce5205e699aaa4202b745662c622df0d)
Flagship retail store concept design.
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/9454729d-329b-4d7d-842e-f4503339d04c_rw_1920.jpg?h=67a22a2bb5eb9cce230f2e3700ce4dba)
Brand store 3d concept design
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/faacdda0-a2e2-47b6-aecd-186b36e07473_rw_1200.jpg?h=2995a1d43fb6cc1f8af49021a8859de8)
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/aa8e1888-222e-43d2-94d9-80846b6c5bf9_rw_1920.jpg?h=6aa5470c0df925bc0bf22bc7c3110460)
Brand communication design
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/d769a639-2a34-4b8b-ad90-51bb60457000_rw_1920.jpg?h=43c3c37b473b19cf63f12d8c78e21a2d)
Business card
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/ab343365-5038-4cf1-b9df-ae611833b660_rw_1920.jpg?h=128f021ef93032f2b9fc19dcf79ae577)
Stationary design
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/12535582-4af1-45b8-9536-45edc9acd97e_rw_1920.jpg?h=c78beeb5936b939a6b726ca459cab1ed)
![](https://cdn.myportfolio.com/8e715afa-7933-4a48-824e-86c68e1e756c/44237d8b-b24a-4f62-8623-82f05beb5865_rw_1920.jpg?h=6c585389cbb2116e81d9f12785f98c6d)
Thanks for viewing. Check our website for more works: www.rdateam.com