Sandoo Sandwich
Reimagining Fast-Food Dining with Sandoo
Sandoo Sandwich positions itself as a trailblazer in the fast-food industry, promising a unique and delightful dining experience. Guided by the brand philosophy of “More care, richer flavors, greater joy,” Sandoo seeks to redefine sandwiches as a lifestyle pursuit. The challenge was to create a distinctive identity that balances global trends with local cultural nuances while standing out in a competitive market. The design had to express both international aesthetics and a deep resonance with the preferences of Chinese consumers.
三多三明治以快餐行業的創新先鋒為定位，旨在為消費者提供獨特且愉悅的用餐體驗。項目初期，我們深入理解品牌“多一份用心、多一層美味、多一點快樂”的核心理念，構建出“超越傳統”的品牌形象。面對三多三明治需平衡多元文化與本土化需求的挑戰，我們發現其需要在競爭激烈的快餐市場中脫穎而出，並通過品牌形象傳達高品質與創意理念。在設計中需注重品牌的國際化審美，同時不失對本土消費者需求的深刻共鳴。RDA為三多三明治打造了一套完整的品牌設計解決方案，從品牌視覺體系到核心標誌設計，以現代感與親和力並存的視覺語言，傳遞三多三明治對品質與創意的執著追求。標識設計中，我們創新性地將數字“三”的圖形設計為品牌的超級符號。這不僅強化了“多一點”的品牌理念，還打造了一個具有連接性和互動性的品牌符號，貫穿於整個品牌傳播與識別系統，增強了品牌的統一性與記憶點。同時，我們融入獨特的色彩搭配與創新字體設計，結合消費者的使用場景，強化品牌在快節奏生活中的實用性和情感連接。
Client: Sandoo Sandwich™ ____ Service: Visual Identity Design ____ Design: RDA Team®
Sandoo Sandwich positions itself as a trailblazer in the fast-food industry, promising a unique and delightful dining experience. Guided by the brand philosophy of “More care, richer flavors, greater joy,” Sandoo seeks to redefine sandwiches as a lifestyle pursuit. The challenge was to create a distinctive identity that balances global trends with local cultural nuances while standing out in a competitive market. The design had to express both international aesthetics and a deep resonance with the preferences of Chinese consumers.
RDA delivered a comprehensive brand solution, crafting a visual identity system that blends modern sophistication with approachability. From innovative typography to harmonious color palettes, the design highlights Sandoo’s commitment to quality and creativity. By focusing on real-life customer experiences, the branding fosters a strong emotional connection and practical relevance in fast-paced lifestyles.
Sandoo Sandwich positions itself as a trailblazer in the fast-food industry, promising a unique and delightful dining experience. Guided by the brand philosophy of “More care, richer flavors, greater joy,” Sandoo seeks to redefine sandwiches as a lifestyle pursuit.
