Located in the north of France on the river Seine, Paris has the well-deserved reputation of being the most beautiful and romantic of all cities, brimming with historic associations and remaining vastly influential in the realms of culture, art, fashion, food, and design. Dubbed the City of Light (la Ville Lumière) and Capital of Fashion, it is home to the world's finest and most luxurious fashion designers and cosmetics, such as Louis Vuitton, Chanel, Dior, Yves Saint-Laurent, Guerlain, Lancôme, L'Oréal, Clarins, etc.