Design80 Studio
Redefining Home Design with Minimalist Precision
Design80, a company dedicated to providing comprehensive home design and construction services, was originally founded by three designers born in 1980, with the brand name reflecting the founders’ generational identity. However, the challenge lay in redefining this unique name to give it new meaning in a highly competitive market. Despite Design80’s strengths in expertise and service quality, the brand struggled to effectively convey its core values and distinctive character through its visual identity. When RDA took on this project, we addressed the challenge by simplifying the brand’s messaging. We created a minimalist “80” logo and used this geometric element as the foundation for the entire visual identity system. This approach not only highlighted Design80’s professionalism and modernity but also resonated with a younger audience through its minimalist style. Ultimately, RDA’s design solution successfully enhanced Design80’s market recognition, allowing the brand to stand out in the home design industry and attract its target consumers more effectively.
八零原創（Design80）作為一家致力於提供家裝全案設計與施工服務的企業，最初由三位1980年出生的設計師聯合創立，品牌名稱承載著創始人的時代印記。然而，如何在激烈競爭的市場中賦予這一獨特名稱新的含義，成為設計的首要挑戰。儘管八零原創在專業和服務質量方面具有優勢，但在品牌視覺呈現上仍難以有效傳達其核心理念和個性化特徵。RDA在接手此項目後，針對這一挑戰提出了從品牌信息簡化出發的設計策略。通過設計一個極簡的「80」數字圖形作為品牌標誌，並以此幾何元素為基礎構建了品牌的整體視覺識別系統，RDA不僅凸顯了八零原創的專業性和現代感，更通過極致簡約的風格與年輕一代產生了共鳴。RDA的設計方案成功提升了八零原創的市場辨識度，新的設計風格使其在家裝行業中脫穎而出，並更好地吸引了目標消費者。
Client: Design80 Studio™ ____ Service: Visual Identity Design ____ Design: RDA Team®
